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Partnership with Gassan

The Van Gogh Museum has contracted a licensing agreement with Gassan Diamonds B.V. for the sale of jewellery. Gassan sells this jewellery via its own sales channels and also in the museum shop of the Van Gogh Museum. 

Unique products
A partnership with Gassan Diamonds was launched in 2014. This partnership is consistent with the new retail strategy, which will commence on the opening of the shop in the new entrance building of the museum in 2015. The range will be expanded and unique products of major brands and Dutch Designers will also become available. Naturally, souvenirs of a visit to the museum will also still be on sale.

Jewellery collections
The four jewellery collections designed especially for Gassan Diamonds by Debora Leeser are an example of this. The jewellery will be introduced in the museum shop shortly before Christmas.